Bringing Humanity Back to Crypto
The challenge
When we began evaluating their existing brand, it was clear Bittrex had fallen into the same visual trap as the rest of the category—cold gradients, circuit-board metaphors, and generic stock assets. It was a brand speaking machine to machine, not human to human. Nothing in the system acknowledged the people behind the trades or the emotional momentum that drives them. It was safe, sterile, and indistinguishable from every other exchange in the space.
The Bittrex Brand BEFORE our redesign:
The insight
The crypto community isn’t a monolith. It’s a vibrant mix of personalities—curious newcomers, late-night tinkerers, pattern-obsessed analysts, culture-driven explorers, and people simply trying to build a better financial future.
But brands kept talking to them like a single, faceless audience. No one was acknowledging their individuality.
The solution
So we reframed the brand around a simple truth: the most compelling part of crypto isn’t the technology—it's the people who believe in it.
From there, we rebuilt the visual system to match that human energy. We introduced expressive shapes, modular illustration clusters, and compositions that feel dynamic and alive. And critically, we made a deliberate shift to a bold, high-contrast color palette designed for the realities of modern communication. In a crowded social ecosystem where most crypto brands default to muted blues and dark tech palettes, Bittrex now shows up with unmistakable vibrancy. These striking color blocks not only elevate the emotional tone—they dramatically improve scannability, stopping power, and brand recall across feeds.
Photography and illustration work together to highlight real personalities, real motivations, and real entry points into crypto. Combined with the new color system, they give Bittrex a distinct visual voice that performs as well as it inspires.
The result is a brand that finally has something to say—one that feels confident, approachable, and unmistakably Bittrex. Instead of blending into the noise, it creates a visual conversation with its audience. Instead of hiding behind the complexity of crypto, it invites people in.
In short: we shifted Bittrex from a faceless trading engine to a human-centered brand with purpose, personality, and unmistakable visual presence.
